Joe Coffee: Background, Products, Services and Review

Joe Coffee Company, located in the heart of New York City, USA, is a renowned name for coffee connoisseurs. Established by Jonathan Rubinstein and Gabrielle Rubinstein in 2003, this family-owned business has been dedicated to brewing high-quality coffees with a distinct taste that reflects their passion for excellence.

Jonathan Rubinstein's credentials include his extensive knowledge about coffee acquired through years of experience within the industry. His expertise lies in sourcing and roasting beans and creating an inviting atmosphere for customers to enjoy their brews. He has led Joe Coffee to earn multiple certifications, including Fair Trade Certified and Organic Certified, which further attest to its commitment to sustainable practices.

Gabrielle Rubinstein brings her background from Columbia Business School into play as she oversees marketing strategies at Joe Coffee Company. Her insight has significantly expanded Joe's footprint across various New York City and Philadelphia locations while maintaining its charm.

The company’s reputation extends beyond its physical stores - it was featured on NBC News' Today Show, Food & Wine magazine, and The Wall Street Journal, among others, for its quality products and exceptional service. In addition, it received recognition from Time Out New York as one of The Best Coffee Shops multiple times over the past decade.

With numerous awards under its belt, such as the Good Food Awards (2016) for the Ethiopia Yirgacheffe Idido Espresso blend, along with several accolades from the Specialty Coffee Association (SCA), Joe Coffee continues to uphold its mission - serving extraordinary coffee every day.

Joe Coffee‘s Products and Services

  • Specialty Coffee. Joe Coffee offers a wide range of specialty coffee drinks, including espresso-based beverages such as lattes and cappuccinos, drip coffee, and cold brew.
  • Tea. Besides their extensive coffee menu, they offer various options for non-coffee drinkers.
  • Baked Goods. They have an assortment of baked goods available daily, including croissants, muffins, cookies, and more, sourced from local bakeries.
  • Coffee Beans. Joe Coffee sells its freshly roasted beans in various blends that customers can purchase at home or in the office.
  • Brewing Equipment. The company also sells brewing equipment like French presses, pour-over setups, and grinders for those who want to replicate the Joe Coffee experience at home.
  • Barista Training Classes. For those interested in learning more about coffee preparation techniques or aspiring baristas looking to hone their skills further, the company offers classes covering everything from basic brewing methods to latte art techniques.
  • Catering Services. Joe Coffee provides catering services for events, serving signature coffees and pastries.
  • Subscription Service. For regular customers or those who live farther away but still want access to their products regularly without visiting one of their locations frequently. There is an option for subscribing so you can get your favorite beans delivered right to your doorstep regularly.
  • Gift Cards and Merchandise. Apart from food and beverage items, they sell gift cards, which can be redeemed against any product/service offered; plus, they sell branded merchandise like mugs, etc.
  • Mobile App Ordering- In response to pandemic safety measures and changing customer preferences, they now offer mobile app-based ordering service, too, wherein one could order before reaching the store, thus saving wait time and ensuring minimal contact during the transaction process.

What Sets Joe Coffee Apart

Joe Coffee is popular due to a combination of factors.

Firstly, its strategic locations across the city provide easy access for locals and tourists. Secondly, the quality of their coffee is highly regarded; they source high-quality beans from around the world and roast them in-house to maintain optimal freshness.

Additionally, Joe Coffee's warm atmosphere and excellent customer service contribute significantly to its popularity. The company also offers barista training courses that engage customers on another level by giving them an insight into coffee making. Lastly, their commitment to sustainability has garnered appreciation among environmentally conscious consumers.